Saturday 5 October 2013

TheBlindJournalist: YogYums



Do you love ice-cream? Want a fat-free alternative? You do? Well, YogYums is the place for you.

YogYums is a new business venture taken by Mr Adeeb Malik, 25 from Bolton, a part-time law student who aims to bring a unique and delicious concept to the North West of England.  Mr Malik has a long-term goal to expand his business into a successful franchise. He hopes to start this off at the launch of YogYums on Friday 11th October 2013.

The business based on Corporation Street, Preston is a modern frozen yogurt bar as well as a relaxing coffee shop.  Mr Malik also has smoothies and fruit juices for sale.  However, the key product will remain the frozen yogurt desserts. A small tub of strawberry frozen yogurt is £2.70.

Most of us love ice-cream and frozen yogurt is a perfect alternative as it is fat free. This product is perfect for those who are conscious about their health and those consumers looking for new trends and crazes. 

What inspired Mr Malik? He said:
“The idea initially came because I had to travel a very long distance to get my own frozen yogurt and that led me to think that I should be able to go locally and get what I want, and YogYums was born. Also I feel I have found a good niche market here in Preston.”

Mr Malik explained what makes his business different to others. He said:
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“YogYums offers tailor-made frozen yogurts that are not yet available in the North West.”
Consumers commented on the idea and said:
Katie Phillips, 21 a law student said:
 “A great idea but it is the wrong time of the year to open”

Mufassar Ali, 18, unemployed said:
“I love ice-cream, now I can be healthy and still enjoy desserts”

Ilyas Patel, 46, self-employed said:

“He has found a good location, near the university” 

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